Pricing strategies during a recession

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How does a recession/economic downturn influence how firms will set the price of goods and services? A recession is a period of negative economic growth – falling real incomes and rising unemployment. In a recession, consumers are likely to have lower income and be more sensitive to prices. There is also the threat of unemployment …

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Specific tax

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A specific tax is a fixed amount of tax placed on a particular good. It is also referred to as a per-unit tax, and the tax will depend on the quantity sold (not price). Examples of specific taxes A tax of £0.40 on 500 ml sugary drinks. A tax of £3.92 per 20 pack of …

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Tips and advice for evaluation in essays

Evaluation is an important component of an advanced essay. It requires the ability to look at facts, arguments and analysis, with a degree of critical distance. Evaluation involves: Looking at what other factors may affect the outcome. Time lags involved. How it might depend on other issues, e.g. elasticity of demand Why the original statement …

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Advantages and disadvantages of devaluation

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Readers question: what are the advantages and disadvantages of devaluation? Devaluation is the decision to reduce the value of a currency in a fixed exchange rate. A devaluation means that the value of the currency falls. Domestic residents will find imports and foreign travel more expensive. However domestic exports will benefit from their exports becoming …

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Complementary Goods

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Complementary goods are products which are used together. Examples DVD player and DVD disks to play in it. Tennis balls and tennis rackets. Mobile phones and mobile phone credit for making calls. iPhone and Apps to use with an iPhone. Petrol and car. Complementary Goods and Cross Elasticity of Demand Complementary goods will have a …

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The impact of a falling exchange rate

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A look at the economic impact of a fall in the exchange rate (termed depreciation or devaluation)  A fall in the exchange rate is known as a depreciation in the exchange rate (or devaluation in a fixed exchange rate system). It means the currency is worth less compared to other countries. When there is a …

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Benefits of free trade

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Free trade means that countries can import and export goods without any tariff barriers or other non-tariff barriers to trade. Essentially, free trade enables lower prices for consumers, increased exports, benefits from economies of scale and a greater choice of goods. In more detail, the benefits of free trade include: 1. The theory of comparative …

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